The boundaries between work and workout have been assimilated; fitness equals productivity. One could easily see the correlation between the patented work station at Amazon’s warehouses, known as the ‘Amazon Cage’, with modular gym equipment. Amazon’s slogan, “Work hard. Have fun. Make History.” goes with fitness phrases such as “Nothing will work unless you do”, or “Exercise till your body behaves.”
The post-digital gym is 24/7, always open, always busy. Membership is everything but free. We’re all linked by seamless routines; our constant typing, texting, swiping, clicking and tapping, are of service to the insomniac ridden, vampiric global capitalism.
It is clear that we are losing our grip on our own motor functions and that our relationship with technology is single handedly being skewed by the dominating elites. Is the future of work going to leave us empty handed? Or more likely with tired hands?
The post-digital labour is as bodily and physical as any other kind of labour. The smooth and seemingly effortless process of e-commence and digital tools giving rise to a new breed of health and well-being concerns.